327: Product-Led Growth, with Anna Tavares

In its simplest form, Product-Led Growth leans on product experience in order to grow a customer base. In the traditional acquisition model, marketers focus on attracting potential customers through inbound tactics like paid ads. Once a prospect shows interest and are vetted as a qualified lead, they become a market qualified lead and are sent to the salespeople. Product-Led Growth (PLG) is a strategy that puts the product right before the customer to lead the customer experience! Anna Tavares, Director of Strategy at Vendasta, explains how PLG is defined, and the reason you should be implementing into your business strategy. The concept of PLG is not new. You probably already know and use it all the time. Synonyms for PLG include ‘freemium’, ‘try-before-you-buy’, ‘SaaS 2.0’ and ‘free trial’. Anna explains even more on this episode of the Conquer Local Podcast. As Vendasta’s Director of Strategy, Anna is responsible for developing, managing, and assisting the implementation of projects that support Vendasta’s vision, as well as its short and long-term growth plans. She is responsible for initiatives that drive partner engagement and growth through product-led growth strategies, while at the same time fostering a culture of cross-functional team collaboration. Besides being a strategy nerd, Anna is passionate about female empowerment, gender equality and new yoga moves.