Kristene Mirelle, an inspiring 8-figure entrepreneur, shares her journey from living in a garage to amassing nearly $10 million through innovative paid advertising. She emphasizes the power of ads over organic growth, detailing strategies that helped her scale quickly without an audience. Kristene highlights common pitfalls in advertising, the impact of humor in marketing, and the importance of authenticity in building trust with clients. Her practical insights are essential for anyone aiming to elevate their online business game.
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question_answer ANECDOTE
From Small Budgets to Big Profits
Kristene Mirelle started paid ads with small budgets and reinvested profits quickly.
Within a month, she spent $12K and made $40K using straight ad to funnel approach.
volunteer_activism ADVICE
Validate Offers Quickly With Ads
Use paid ads to test your offer quickly instead of waiting months for organic reach.
Spend some money to validate demand fast and improve or pivot your offer accordingly.
volunteer_activism ADVICE
Communicate Problem Clearly First
Always clearly communicate the problem your product solves in your ad’s first sentence.
Address common objections upfront with "even if" statements to boost ad effectiveness.
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This book, written by Mark Victor Hansen and Robert G. Allen, presents a revolutionary approach to building wealth. It combines a fictional story with nonfiction strategies, offering over a hundred 'Millionaire Minutes' that provide concise lessons on creating wealth. The book teaches readers how to create wealth from nothing, overcome fears, use leverage to build wealth rapidly, and develop 'one minute' habits for long-term wealth. It emphasizes ethical wealth creation, retention, and sharing, and is designed to help readers achieve financial abundance and recover from financial setbacks.
Expert secrets
Russell Brunson
In 'Expert Secrets,' Russell Brunson provides strategies to help entrepreneurs build a mass movement of people who will pay for their advice. The book is divided into sections that cover creating your personal brand, building a movement, creating belief, and using funnels to convert visitors into lifelong customers. It emphasizes the importance of finding your voice, developing an attractive character, and using story-selling techniques to connect with your audience and drive sales.
In this episode of The Dept. Omar sits down with Kristine, an 8-figure entrepreneur who went from living in a garage to building a nearly $10 million online business using paid ads. Kristine didn’t waste time with the slow grind of organic content. She mastered the art of paid ads, turning tiny budgets into massive profits.
If you’ve ever felt stuck, wondering how to get your offer in front of more people, Kristine breaks down the exact ad strategies she used to scale fast, even without an existing audience. She also shares the most common mistakes most people make with ads and how you can avoid them.
Whether you're just starting out or looking to scale, this episode is packed with practical insights that can completely change your approach to marketing online.
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The Dept. w/ Omar El-Takrori 
