Coach Business
169: Relational Business (Getting Visible and Doing It Your Way)
Nov 6, 2024
Discover the art of building authentic connections in business. Engage with your passions while enhancing visibility and marketing strategies. Learn how courageous communication can lead to genuine collaborations. Explore a membership designed for coaches aiming for financial stability, particularly those reaching their first $5k milestone. Embrace authenticity as a foundation for growth and success in your coaching journey!
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Quick takeaways
- Building genuine relationships and engaging authentically with others in your field fosters meaningful collaborations and new opportunities.
- Ongoing marketing efforts, including visibility strategies, are essential for sustaining and growing client relationships in any business.
Deep dives
The Importance of Marketing in Business
Marketing is an essential part of running a business, regardless of how well client service work is performed. Successful business practices, like generating referrals, still fall under the marketing umbrella because they encourage word-of-mouth promotion. It is vital for entrepreneurs to embrace visibility strategies, such as seeking out podcast interviews or collaborating with influencers, to build connections that can lead to new opportunities. Even when business appears to be thriving, ongoing marketing efforts are necessary to maintain and grow client relationships.
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