Techmeme Ride Home (Bonus) The Curious Case of Casper (with Dan Frommer)
Jan 25, 2020
In this discussion, Dan Frommer, author of the insightful newsletter 'The New Consumer,' dives into the financial complexities of the Casper IPO and the world of scandal marketing. He unveils how direct-to-consumer brands like Casper and Harry's navigate competitive landscapes and growth challenges. Frommer also tackles the impact of brand controversies and how they influence consumer loyalty, all while analyzing Netflix's recent earnings amid changing market dynamics. His keen insights on consumer behavior make this episode a must-listen!
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D2C Business Model
- Direct-to-consumer (D2C) brands aimed to cut out middlemen and offer value.
- They launched with simple product lineups and moved sales online.
Casper's Marketing Strategy
- Casper's ads criticized traditional mattress stores and highlighted their own customer-centric approach.
- This resonated with consumers, offering free shipping and returns.
Impact of Controversies
- Away's growth was slowing before the CEO controversy.
- Public controversies may not significantly impact sales, as seen with Away's holiday sales data.