(Bonus) The Curious Case of Casper (with Dan Frommer)
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Financial Turmoil and Controversies in DTC Brands
This chapter explores a company's financial woes as it nears its IPO, emphasizing the impact of high marketing expenses and growth stagnation on investor confidence. It also addresses wider controversies in the direct-to-consumer sector, highlighting the reputational challenges faced by brands like Away and Peloton.
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