The Best One Yet

🟠 “Penny RIP” — End of the Penny. Dunkin’s diss track. T-Mobile’s dead-zone killer.

Feb 11, 2025

Dive into the quirky decision to end the U.S. penny, deemed too costly for its value! Discover Dunkin's cheeky diss track aimed at Starbucks during the Super Bowl. Learn how SpaceX and T-Mobile are teaming up to tackle dead zones in cell service. Uncover Ben & Jerry's fascinating origin story and their iconic Phish Food flavor. Plus, explore the rise of corporate diss tracks and the art of playful rivalry in advertising!

22:04

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Corporate advertising is evolving as brands like Dunkin' and Jeep utilize playful disses to engage audiences and distinguish themselves from competitors.

The discontinuation of the penny highlights the clash between public nostalgia and the financial inefficiencies of outdated currency practices in modern economics.

Deep dives

Corporate Dissing in Advertising

Recent Super Bowl commercials revealed a bold trend of corporate dissing, epitomized by brands like Dunkin' and Jeep directly attacking their rivals. Dunkin's ad took shots at Starbucks, portraying its brand as more approachable compared to Starbucks' perceived elitism. Similarly, Jeep leveraged a humorous jab at Ford using Harrison Ford in their campaign, underlining the playful nature of this new advertising strategy. The takeaway for marketers is to understand how to successfully diss competitors: avoid low blows, punch up rather than down, and keep the humor intact to ensure the message resonates positively with audiences.

Intro

4min

Tech Advances and Airbnb Hosting Secrets

2min

Corporate Diss Tracks: Timing and Tactics in Advertising

4min

Penny Politics and Marketing Innovations

12min

Recent News Highlights: Musk's Bid, Tariffs, and Super Bowl Celebrations

2min

The Rise of Commemorative Coins and Community Celebrations

3min

Trump is canceling the US penny… because our cheapest coin is our most expensive.

The biggest diss track in the SB wasn’t Kendrick Lamar… it was from advertisers.

SpaceX and T-Mobile just shockingly teamed up… to kill the cell phone dead-zone.

Plus, the untold origin story of Ben & Jerry’s… and their most disruptive flavor: Phish Food.

$SBUX $TMUS $T

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Ben & Jerry’s 🍦. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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