🟠“Penny RIP” — End of the Penny. Dunkin’s diss track. T-Mobile’s dead-zone killer.
The Best One Yet
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Corporate Diss Tracks: Timing and Tactics in Advertising
This chapter explores the rise of corporate diss tracks in advertising, particularly during Super Bowl commercials. It offers insights into how brands like Dunkin', Jeep, and Hims and Hers engage in playful rivalry while providing a guide for brands on how to effectively diss competitors with humor and respect.
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Transcript
