The Voice of Retail John Hazen, Boot Barn Chief Digital Officer, Finds The Right Fit With Stores & E-Commerce: Best of Conversations with CommerceNext
Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.
On this episode, a pickup from my popular Conversations with Commerce Next podcast meet John Hazen, the Montreal-born Chief Digital Officer at Boot Barn, a U.S. west-coast-based specialty store retail powerhouse.
John joins CommerceNext co-founder Scott Silverman and I and describes his journey to working within a retail first brand and appreciating the cultural differences in any organization to be truly successful. Next, John talks about his deep attachment to ensuring a seamless shopping experience for his customers and the journey at Boot Barn to keep the focus and understand the power of their stores and the force multiplier that a well-architected digital strategy must become.
About John
Omnichannel and e-Commerce executive/thought leader rooted in apparel & footwear. Extensive experience architecting, launching and running global enterprise initiatives focusing on Omnichannel, e-commerce, retail digital enablement & CRM . Expert in commerce platforms, merchandising, technology with a strong digital background , inventor of patented technology for Nike Digital. MBA from Loyola Marymount University and extensive (15+ years) digital experience working within the apparel/retail industry.
Skateboarder, surfer , triathlete and Pixar nut. 🤙🏻
ABOUT US
Scott Silverman
An ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.