One Knight in Product
Olha Yohansen-Veselova's Hot Take - Product Managers Need To Become Growth Managers (with Olha Yohansen-Veselova, Product Growth and Optimization Advisor)
Mar 24, 2025
Olha Yohansen-Veselova, a product growth and optimization advisor and startup mentor, shares her insights on the evolving role of product managers. She argues they should transition to growth managers, emphasizing a focus on financial impact and performance. Olha highlights the necessity for product managers to adopt an entrepreneurial mindset, embracing proactive decision-making. Networking and continuous learning also emerge as vital components for success in this evolving landscape, pushing product managers to reach their full potential.
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Quick takeaways
- Product managers must evolve into growth managers by understanding their financial impact and driving revenue generation.
- Cultivating an entrepreneurial mindset is essential for product managers to innovate and effectively prioritize their responsibilities in a fast-paced environment.
Deep dives
The Evolution of Product Managers to Growth Managers
Product managers are increasingly transitioning into growth managers, a shift driven by the need to measure the financial impact of their work. Traditionally, product managers focused on managing the development process, but now they are expected to demonstrate how their efforts directly contribute to revenue generation. This evolution reflects a broader understanding that successful product management includes not only executing tasks but also actively driving economic results for the company. The expectation is for product managers to possess a hybrid skill set that encompasses both product development and growth strategies.
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