With most gyms and fitness studios still shuttered, the fitness business -- like so many industries -- has been radically disrupted. To makes sense of it, Jason Kelly and Mike Lynch turn to Goldman Sachs's Aarti Kapoor, one of the top investment bankers across the wellness and exercise landscape. It's a reunion of sorts for Jason and Aarti, who was featured prominently in his 2016 book, "Sweat Equity: Inside the New Economy of Mind and Body." She talks about how the pandemic acclerated digitally delivered fitness, the crisis's role in focusing us all on nutrition and sleep, and which studios will survive this shutdown.
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Bloomberg Business of Sports