How A Farm-Boy Built A $50M Business At Age 27!

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In this episode, we sit down with Joshua Lustig, a 27-year-old entrepreneur who built an insurance company from scratch and achieved a multiple eight-figure exit by his mid-20s. From humble beginnings on a farm in Idaho to leading a $50M+ valuation company, Josh shares the mindset shifts, sacrifices, and lessons that fueled his meteoric rise. He opens up about marriage at 19, betting it all on imperfect action, and what it really takes to scale a business—and your life—beyond limits. If you want a masterclass on vision, grit, and creating generational wealth, don’t miss this conversation.

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Timestamps 00:00:00 – Intro: Meet Troy Eckard ($500M+ investor & energy expert) 00:01:35 – Growing up poor in Texas & early money beliefs 00:04:20 – How he built his first oil company with no degree 00:09:15 – Lessons from almost losing everything in 2008 crash 00:12:48 – Getting back up: what Troy changed after losing it all 00:16:50 – Understanding investors: FOMO vs true discipline 00:21:22 – Why most investors don’t know what they actually own 00:25:05 – The importance of in-person meetings and proximity 00:30:00 – Land development, oil, and the power of barriers to entry 00:36:42 – The “gold vs water” metaphor & the real value of control 00:42:15 – What most millionaires get wrong about money 00:45:50 – Why 75% of the wealthy Troy knows are miserable 00:50:55 – The 95/5 Rule: mindset that separates winners from the rest 00:55:04 – Real legacy vs generational wealth that disappears 01:00:00 – Business advice: don’t chase trends, build for 10+ years 01:06:15 – How his partner scaled from $3M → $30M by supplying competition 01:09:55 – Why land never goes down & how Troy thinks about buying it

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