Scott Orn, COO of Kruze, joins Jason to discuss best practices for early stage startups in board meetings. Topics include reasons VCs want governance, what should be in a full board packet, formal things investors look for, common questions on operational metrics, examining R&D and engineering expenses, and adding subscription revenue to manufacturing businesses.
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Quick takeaways
Founders should present financial metrics early in board meetings to build credibility and address investor concerns.
Accurately allocating costs and presenting in-depth metrics specific to the business model helps investors gauge company performance and potential.
Deep dives
The importance of early stage board meetings and investor confidence
Early-stage startups that have raised seed funding and are experiencing growth often engage in quarterly board meetings with venture capitalists (VCs). VCs have multiple goals for these board meetings, including fulfilling their fiduciary duty to their limited partners and using their expertise and networks to increase the value of the company. Founders should prepare for board meetings by finalizing their financial statements, creating a standardized board deck, and distributing the board pack to members with ample time for review. By presenting financial metrics, including cash, burn rate, runway length, and revenue run rate, early in the meeting, founders can quell concerns and build credibility with their investors.
The significance of financial statements and metrics in board meetings
Financial statements play a crucial role in board meetings, and investors expect to see all three statements (balance sheet, income statement, and cash flow statement) to assess the financial health of the company. Founders should include variance analysis, comparing actuals to budgeted numbers, as it enhances credibility and transparency. Gross margin, which indicates the profitability of the company after subtracting the costs of delivering the service, is a critical metric. High gross margin businesses have more flexibility with spending, attract higher valuations, and garner more investor interest. Founders must accurately allocate costs to the cost of goods sold (COGS) category to avoid misleading investors. Additionally, presenting in-depth metrics specific to the business model, such as subscribers, churn, customer acquisition costs (CAC), and lifetime value (LTV) for SaaS companies, helps investors gauge the company's performance and potential.
Best practices for effective board meetings and communication
Founders should prioritize socializing potential challenges and decisions with investors before board meetings to have meaningful discussions and gather feedback. Timely distribution of the board pack, including the financial package and a standardized board deck, allows board members to make informed decisions. Presenting the financial snapshot, including cash, average burn rate, runway length, and revenue run rate, early in the deck helps set expectations and prevent board members from waiting for bad news. Founders should be thoughtful in allocating costs and accurately categorize expenses related to delivering the service as COGS. Sharing variance analysis between actuals and the budgeted plan builds credibility, and explaining any deviations shows transparency. By seeking feedback and guidance from investors during board meetings, founders can leverage their expertise and strengthen the company's growth journey.
Kruze COO, Scott Orn, joins Jason to discuss best practices for early stage startups to prepare for and execute successful board meetings. The two dive into the reasons VCs want governance through board meetings (00:56), what should be in a full board packet (6:51), formal things investors look for (11:10), and much more!
Timestamps:
(0:00) Kruze COO, Scott Orn, joins Jason
(00:56) The reasons VCs seek governance in startups and key tips for developing a standardized board presentation
(6:51) Building a startup financial package and the importance of presenting a financial flash page at the start of a board meeting.
(11:10) Essential factors investors consider during a board meeting
(15:08) The most common question regarding in-depth operational metrics
(20:51) Examining R&D and engineering support expenses in the calculation of the cost of goods sold
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Check out Kruze: https://kruzeconsulting.com
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Follow Scott: https://twitter.com/scottorn