The Better Finance Podcast

How trust, technology and AI are shaping the role of future CFOs

Feb 25, 2025

Aaron Levine, CFO of Prophix, discusses how trust and technology are reshaping the CFO role. He dives into the challenges CFOs face amidst digital disruption and the importance of leveraging AI for better financial insights. Aaron emphasizes effective communication and building trust in leadership, illustrating how CFOs can create a culture of collaboration. He also explores the art of storytelling in finance, transforming data into compelling narratives. Finally, he shares personal insights on continuous learning and maintaining balance in a dynamic industry.

25:25

Creator website

Episode guests

Aaron Levine

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

CFOs must leverage technology and AI to enhance decision-making and create a unified data platform for better insights.

Building trust through transparent communication is essential for CFOs to foster collaboration and a positive organizational culture.

Deep dives

The Evolving Role of CFOs

CFOs are experiencing a significant transformation in their responsibilities, particularly in the tech-driven landscape of finance. They are now expected to be data stewards, integrating various data sources into a unified platform to drive strategic business decisions. This evolution highlights the importance of software solutions like Profix One, which consolidates data for enhanced reporting, planning, and operational efficiencies. By utilizing a common data model, CFOs can leverage insights across diverse processes, enabling them to address the needs of their organizations holistically.

Intro

2min

The Evolving Role of CFOs

6min

The Evolving Storytelling Role of CFOs in a Data-Driven World

3min

Transforming CFO Roles with Technology and AI

11min

Personal Insights on Staying Relevant and Balanced in Finance

3min

In this episode of The Better Finance podcast, host Myles Corson welcomes Aaron Levine, CFO of Prophix, to discuss the evolving role of CFOs in today’s rapidly changing business landscape. As organizations face ongoing digital disruption, driven by new technologies and the rise of artificial intelligence (AI) in finance, Aaron shares strategies to help CFOs navigate these challenges and deliver value.

Aaron emphasizes the importance of utilizing technology and innovation to enhance financial processes and decision-making. He explains how CFOs can harness data and AI to create a single source of truth that delivers better insights, informing improved decision-making and streamlined operations. Additionally, Aaron also highlights the need for effective communication and building trust across the C-suite, as transparency and collaboration are vital for building a positive organizational culture.

Throughout the conversation, Aaron draws on his extensive experience in finance and accounting, providing practical advice for aspiring and current CFOs. He explores the significance of continuous learning and professional development in attracting and retaining the best talent in finance.

Listen to the episode and discover actionable insights that can shape your approach to finance leadership.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

The Better Finance Podcast

How trust, technology and AI are shaping the role of future CFOs

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Evolving Role of CFOs

Building Trust and Communication Within the C-Suite

Leveraging AI and Innovation in Finance

Remember Everything You Learn from Podcasts