Better Finance: CFO Insights podcast How trust, technology and AI are shaping the role of future CFOs
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Feb 25, 2025 Aaron Levine, CFO of Prophix, discusses how trust and technology are reshaping the CFO role. He dives into the challenges CFOs face amidst digital disruption and the importance of leveraging AI for better financial insights. Aaron emphasizes effective communication and building trust in leadership, illustrating how CFOs can create a culture of collaboration. He also explores the art of storytelling in finance, transforming data into compelling narratives. Finally, he shares personal insights on continuous learning and maintaining balance in a dynamic industry.
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CFO as Ideal Customer Profile
- Aaron Levine is the ideal customer profile for his company's CFO software, having been a controller and VP of finance.
- This experience helps him engage with product development and customer needs effectively.
Trust Crisis in Business
- There's a growing general mistrust of business fueled by social media and politics today.
- CFOs must cultivate a culture of honesty and openness to build trust through transparent communication.
Empathy Builds C-Suite Collaboration
- Build relationships across the C-suite by speaking open and honestly and engaging empathetically.
- Tailor communication style to each role to foster collaboration and understanding.
