Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Stewart Vickers Built an SEO Machine with 1 Page
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Sep 3, 2025 Stewart Vickers, also known as SEO Jesus, is an SEO agency owner and course creator. He shares his journey from a creative writer to mastering the SEO landscape. Stewart discusses how he builds lead-gen sites using one-page structures and exact match domains, emphasizing the importance of niche targeting. He also shares strategies for managing client relationships and converting leads in the legal industry. Listeners will learn about the financial benefits of a well-structured SEO agency and the value of diversifying projects for long-term success.
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From Menswear Blogger To SEO Win
- Stewart started as a menswear blogger and discovered SEO by writing product-focused articles that ranked.
- His shaving brush site reached #2 in the US and led him to land agency work from an insurance company.
HCU Shifted Opportunity Toward Services
- The Helpful Content Update destroyed many content-driven affiliate sites and shifted opportunity toward service businesses and agencies.
- Agency work and one-page site models are more resilient because they target commercial intent and real businesses.
Intent Beats Volume For Service Sites
- One-page lead-gen sites work because they align with bottom-of-funnel search intent for services.
- AI content noise can't replace an offer that actually fixes someone's problem, like a local service.