I have the pleasure of being joined by Cody Royle in this episode. Cody is Head Coach of Canada’s AFL (Australian Football League) programme. He has also written “Where Others Won’t” a fantastic book about high performance in sport and in the corporate world. During our discussion, we break down Cody’s book chapter by chapter. We speak about coaching elite players; language; the importance of good communication; creating emotional bonds with individuals; leadership groups; experience not equalling leadership; Cognitive Entrenchment; cultural alignment and fighting for your culture.