The Personal Branding Podcast - Brands On Brands Why Google is Better Than Your Resume | Ep. 319
Aug 20, 2025
Explore why a strong online presence trumps traditional resumes in today's job market. With rising layoffs, personal branding is more crucial than ever. Learn how to enhance your visibility and credibility to stand out and secure career opportunities. Discover the importance of being proactive in building your personal brand to navigate the competitive landscape. It's time to shift focus from old-school job applications to a dynamic online identity!
AI Snips
Chapters
Transcript
Episode notes
Layoffs Spark Practical Career Choices
- Brandon describes frequent layoffs and people asking what to do when they're between jobs.
- He advises sometimes taking any fitting role to keep income while planning a long-term brand strategy.
Visibility Trumps The Resume
- If no one can Google you, your resume carries little weight in hiring decisions.
- Visibility online precedes credibility: you must be seen before you can be heard.
Algorithms Have Taken Over Sorting
- Job applications now attract thousands and recruiters rarely sort dozens manually anymore.
- Algorithms filter resumes, turning hiring into a competition of signals beyond a single document.