Matt Steinglass, Europe correspondent for The Economist, and Tom Lee-Devlin, Global business correspondent, dive deep into Finland's historic NATO accession and what it means for Russia and European security. They explore the challenges faced by Western multinationals in a volatile geopolitical landscape. Additionally, they discuss an unexpected trend: TikTok's influence on the popularity of romance novels in Britain, revealing how social media reshapes cultural consumption.
After ten months of haggling, the military alliance is gaining a new member: Finland. We ask why a historically neutral country has switched tack, and what this means for Russia. How can multinationals navigate an increasingly fragmented world? And how TikTok has spurred a newfound love for romantic novels in Britain.
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