Beyond A Million 142: Greg Smith Grew Thinkific to a $65M ARR Public Company, Here’s How - 8FE
Want to learn the strategies behind scaling a company to $65M ARR?
In this episode of Beyond a Million, Brad sits down with Greg Smith, founder and CEO of Thinkific, a platform used by over 77,000 entrepreneurs to build and sell courses online.
Greg shares his journey from lawyer to entrepreneur, revealing how he grew Thinkific from a small course platform to a major player in the digital product space. They dive into the challenges of scaling, the pressures of being a public company, and the importance of staying focused on what truly drives success.
If you’re looking for ways to scale your company like a pro, this episode is for you!
Tune in.
Key Takeaways:
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00:00:00 Intro
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00:03:08 Transitioning from law to entrepreneurship
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00:06:15 Thinkific’s journey
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00:10:21 Shiny object syndrome and creating new features
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00:13:30 Marketing channels
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00:18:50 How Greg’s role changed as the company grew
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00:23:01 Going public
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00:27:10 Business partnerships
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00:30:11 The future of course creation
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00:40:51 What’s (not) going to change for content creators
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00:47:55 AI and content creation
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00:52:25 Employee training and Thinkific
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00:57:18 Greg’s advice for entrepreneurs and content creators
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01:03:19 Outro
Additional Resources:
➡️ Thinkific
➡️ The War of Art by Pressfield
Follow Greg Smith on social media:
➡️ LinkedIn
➡️ Instagram
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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.
If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!
Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.
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