The AI/XR Podcast. The AI/XR Podcast August 15th, 2025 ft. Jess Loren, CEO at Global Objects
Aug 16, 2025
Jess Loren, CEO of Global Objects, discusses the fascinating world of photoreal digital twins in film and gaming. She shares insights on cutting-edge scanning technologies like LiDAR and photogrammetry that capture everything from insects to stadiums. The conversation dives into Hollywood's transformation amid tech shifts, the nostalgia-driven modern media landscape, and the future of virtual production. Jess also highlights the importance of a clean digital archive for cultural preservation and the role of AI in revolutionizing the industry.
AI Snips
Chapters
Books
Transcript
Episode notes
Origin Story: Scanning To Fill A Library
- Jess Loren started Global Objects after seeing a gap in photoreal content for virtual production and learning scanning technologies firsthand.
- She bought Leica gear, explored Gaussian splats, and set a mission to digitize the world for her children.
Hurricane Rush: Scanning Under Pressure
- Global Objects scanned Mystic Seaport under a one-day hurricane constraint and delivered a full digital twin for virtual production.
- The twin let the director stage twelve setups in a day and saved substantial production time and cost.
Clean Data And Provenance Matter
- Studios and governments increasingly demand provenance and clean-data for scanned assets to use in training and production.
- Jess frames Global Objects as building a 'clean data' path and expects legal systems will define norms.
