The Renegade Lawyer Podcast Ep. 192 – Renegade Lawyer Marketing (Audio Book) – Chapter 17: Your One-Chapter Marketing Bible
In this episode of The Renegade Lawyer Podcast, we continue the audiobook version of Renegade Lawyer Marketing with Chapter 17: Your One-Chapter Marketing Bible. Ben Glass outlines the five essential systems every law firm must master to stop playing small and start running a true business—not just a job.
Whether you're a solo practitioner or managing a team of 20, these systems form the foundation of a happy, high-performing, client-attracting law firm.
You’ll learn:
- How to create a Client Attraction System using lead magnets like books or white papers
- The anatomy of a Client Conversion System that works even when you're offline
- Why your Follow-Up System for unconverted leads could be a goldmine
- The importance of building a System for Reviews that tell compelling client stories
- How to design a Referral Evangelist System that turns your fans into unpaid ambassadors
Plus, Ben shares tactical advice you can implement this week to start seeing results.
“What others say about you is far more powerful than anything you could say about yourself.”
If you're ready to build a business that serves your life (not the other way around), this chapter is your blueprint.
Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts.
Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com
What Makes The GLM Tribe Special?
In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.
One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.
There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.