Under the Influence with Terry O'Reilly Putting the Motion in Motion Pictures: Movie Theatre Marketing
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Mar 1, 2025 Movie theaters are reinventing themselves to attract audiences in the age of streaming. From luxurious dining options to dynamic loyalty programs, these venues are going all out. They’re even offering immersive “atmospheric” experiences with effects like wind and scents that enhance the film. The competition is fierce, and cinemas are making every effort to ensure there's no place like the big screen.
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Death by Laughter
- In 1989, a Danish doctor, Ole Benson, died laughing while watching a scene in A Fish Called Wanda.
- Years later, John Cleese met Benson's son, who now lectures on humor and death.
Theatrical Struggle
- Movie theaters face stiff competition from streaming services and home theaters.
- Theatrical exclusivity windows are shrinking, forcing cinemas to adapt.
Experiential Focus
- Movie theaters must create experiences that surpass home viewing.
- They need to offer something unique to draw audiences back to the cinema.