This special episode of the CMO Series Podcast, was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was joined by Iris Jones, Akerman's Chief Marketing and Client Development Officer.
Iris shares her insights on how fostering proactivity and accountability within the firm can drive positive change and make an impact both inside and outside the firm.
Iris and Ali Cover:
- The importance of standing out for marketers and BD professionals
- Iris’s journey to her current role at Akerman and how she takes accountability for results
- The meaning of positioning yourself to have a positive impact and tips on how to achieve it
- Why marketing and BD need to be better at self-promotion with examples of how to improve
- How to overcome the fear of the unknown and get out of your comfort zone
- Iris’s advice for those looking to take accountability and have an impact
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