$100M Book Launch? What Your Church Can Learn from Alex Hormozi

In this special rushed episode of the unSeminary Podcast, Rich unpacks the biggest nonfiction book launch in history: Alex Hormozi’s $100M Book Launch. Alex didn’t rely on TikTok trends, billboards, or mass media. Instead, he orchestrated a carefully choreographed campaign that leaned heavily on email — sometimes sending seven to nine emails in a single day!

So what can your church learn from this? I pull out three big lessons that every church leader should pay attention to:

1. Campaigns, Not Announcements
   Most churches think one announcement is enough. It’s not. Hormozi’s strategy shows us the power of multi-phase campaigns that build intrigue, reveal value, and lead to action.
2. Over-Communication Beats Under-Communication
   Churches often fear “sending too much.” But Hormozi proved that variety and frequency cut through noise. Different voices, tones, and urgency hooks kept his audience leaning in — something we can apply to big days like Christmas or Easter.
3. Compete in the Attention Economy
   In today’s distracted world, you can’t whisper and hope people will hear. Novelty, mystery, surprise — even Guinness World Record-style stunts — keep people engaged. Your church can adapt this mindset to make invite moments more compelling.

I hope this episode helps translate these lessons into practical steps for your church, so you can strengthen your communication, deepen your invite culture, and move more people toward Jesus.

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IMAGE NOTE: No, I haven’t met Alex. The banner image is AI-generated and intended to serve as a pattern interrupt, following Hormozi’s style.