207: How to build a RevOps structure to increase revenue and customer LTV

Erol Toker and Rachel Haley join Sarah Hicks on this episode of the Predictable Revenue Podcast.

Erol is the founder of Truly.co - the automation platform that makes manual data entry for your reps a thing of the past. He's spent the last 8 years working with ops teams at hyperscale companies like Square, Wix, and Zocdoc, learning how data can lead to better (or worse) outcomes. 

Rachel is the co-Founder of Clarus Designs. She started her career in portfolio management, market analysis and financial modeling, and more recently she was the Senior Director of Sales Operations and Strategy at Snowflake, where she helped the company grow from 300 people to over 2,000 and more than 10X-ing in annual revenue. 

Highlights include: why RevOps is important (2:25), how the evolution of RevOps is reminiscent of the dot com boom (5:20), common mistakes leaders make when building out the RevOps function (9:57) and their impact (15:55), how to build RevOps right and when (28:35), what tools you need (31:20), 2 easy RevOps frameworks you can take away and implement right now (35:50), and how RevOps improves customer LTV (42:34).

 

SHOW NOTES: 

Rev Ops: The Missing Link That Will Increase Your Revenue by 26%

Why Revenue Operations is a Critical Piece to Your Growing Sales Org

 

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