John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Michael Keeler from Business For Unicorns (https://www.businessforunicorns.com/), a company specializing in gym mentorship. They dive into the shared characteristics of the most profitable gyms and discuss strategies for running a more successful fitness business.

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Show Notes:

(00:00) Introducing Michael Keeler and BFU

(2:29) What is the Gym Owner Benchmarks Report?

(5:40) Rates, services, and profitability

(10:12) Selling small group classes

(12:15) Client engagement and marketing strategies

(22:09) What keeps clients coming back?

(28:29) Members, revenue, and profit margins

(33:07) Do gyms use management software?

(34:58) How do gyms get leads?

(37:39) Referral marketing strategies

(43:23) Leading and pitching low-barrier offers

(53:27) Biggest challenges for gym owners

(58:57) Financial benchmarks for gym owners

(1:04:32) Which gyms are most profitable?

(1:07:16) Final takeaway for gym owners

(1:10:18) Where to go if you want to find Michael