Entrepreneurs on Fire Counterclockwise: How to Design Endless Summers with John K. Coyle
Dec 29, 2025
John K. Coyle, a specialist in the neuroscience of time perception and author, explores how we can design 'endless summers' through innovative techniques. He explains that time feels faster as we age because our brains stop forming new memories. By seeking novelty and emotional intensity, we can create unforgettable moments. Coyle also emphasizes the importance of trading money for time to invest in unique experiences, and shares a powerful Olympic story that reshaped his legacy. Discover how to expand your perception of time!
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Why Childhood Feels Endless
- The brain speeds up memory-writing in childhood, making time feel long because everything is new.
- As adults the brain becomes lazy and writes fewer vivid memories, so time subjectively accelerates.
Amygdala Unlocks Time Expansion
- The amygdala massively increases memory encoding during emotional or risky events.
- High-emotion moments are stored far more vividly and make time feel expanded in hindsight.
Most Experiential Life Is Frontloaded
- By around 43 most people have stored the bulk of their highly recallable memories, making future years feel shorter.
- You can reverse this by deliberately creating new, highly recallable experiences.