How I Built This with Guy Raz

Belkin International: Chet Pipkin

May 13, 2019
Chet Pipkin, founder of Belkin International, shares his innovative journey from a young cable enthusiast to leading a global tech company. He reveals how he identified a market gap while hanging out in computer shops in the 80s. Chet discusses the emotional hurdles and family support that shaped his entrepreneurial spirit. He elaborates on strategic decisions during rapid growth, including meaningful community engagement and the pivotal sale of Belkin for over $800 million. Plus, hear motivating insights on rebranding a family business into Zipper Rescue.
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ANECDOTE

Belkin's Garage Beginnings

  • Chet Pipkin frequented computer shops, observing a recurring issue: customers struggled to connect PCs and printers due to varying connectors.
  • Driven by this, he dropped out of UCLA to address this need, marking Belkin's informal start.
ANECDOTE

Frankenstein Cables

  • Chet Pipkin's initial cables were "Frankenstein"-like, assembled with repurposed parts and his father's tools in his parents' garage.
  • His father, a machinist, even crafted custom tools to aid in Chet's cable assembly process.
ANECDOTE

The Name Game

  • The name "Belkin" originated from unused letterhead and business cards from a prior, unrelated venture.
  • Chet's friend agreed to let him use the name, solidifying the company's branding.
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