

What it Takes to Make a NFT Project Like VeeFriends | Bankless Podcast
Oct 10, 2022
Gary Vaynerchuk, a serial entrepreneur and founder of VeeFriends, dives into the intricacies of launching successful NFT projects. He shares insights on adapting to a bear market, emphasizing the role of community and genuine value in building a brand. Vaynerchuk discusses major retail collaborations with brands like Macy's and Toys R Us, showcasing the importance of storytelling for engagement. He also highlights how big companies are navigating NFT innovations despite market fluctuations, paving the way for a robust future in the digital landscape.
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Team Management
- Focus on your team and evaluate their performance.
- Retain high-performers and let go of those who consistently underperform.
NFT Skepticism
- Early NFT scams created distrust, similar to the dot-com bubble.
- This makes it difficult for many to grasp the underlying technology's potential.
Big Companies and NFTs
- Big companies like Disney and Mattel are actively exploring NFTs, even in a bear market.
- Gary Vaynerchuk bought NFTs primarily to learn and support creators, not solely for investment.