App Marketing by App Masters Expert Guide on When and How to Scale Your App!
Dec 11, 2024
The guest, an app developer and entrepreneur, shares valuable insights on scaling applications effectively. They discuss the key timing for growth, emphasizing user feedback and the significance of maintaining balanced advertising strategies like Apple Search Ads. The conversation dives into sustainable budgeting, promotional techniques, and strategies specifically for subscription-based apps, touching on trial periods and paywall optimization. Listeners will uncover how to enhance user engagement and maximize returns on ad spend for long-term success.
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Early Monetization and User Feedback
- Josh started monetizing his app from the beginning and gathered user feedback.
- This feedback, reminiscent of early Uber days, indicated potential for significant growth.
Scaling with Ads
- Start with Apple Search Ads, which are effective for bottom-of-the-funnel acquisition.
- Expand to Meta ads once you have a solid foundation.
Meta Ads Budget
- Start with a sufficient budget on Meta ads to allow the algorithm to learn effectively.
- Aim for profitability or break-even early on to avoid significant losses.