"Bunnies in Newspapers" is what Trak Lord thinks of as "gimmicky augmented realty." You know the stuff, the little character that jumps from the magazine page when you hover your smartphone over it. It usually doesn't ad much value to the user's experience, some people feel that it might be a detriment to the industry. So what does the head of US marketing for one of the world's first Augmented reality companies think WILL be helpful for the field of AR? Listen up.

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