In this engaging conversation, David Hutchens, an expert in storytelling for leaders and author of Story Dash, shares how to uncover impactful stories within organizations. He emphasizes the concept of the "Us At Our Best" taxonomy, illustrating how small, relatable moments can convey powerful messages. David discusses essential storytelling frameworks and tools that help leaders craft narratives that inspire emotional connections. Listeners learn practical strategies for finding and developing stories to drive organizational change and foster team alignment.
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Impromptu Wedding
A couple's flight to Las Vegas for their wedding was canceled.
The Southwest crew and passengers arranged an impromptu wedding on their flight.
insights INSIGHT
Storytelling Shapes Culture
Sharing positive stories shapes organizational culture and behavior.
Story Dash provides a repeatable process for leaders to identify and tell impactful stories that resonate with their teams and markets. The book offers tools and resources to help leaders craft stories that create action around their most important work, often in less than a day. It emphasizes the power of storytelling in organizational growth and leadership.
Circle of the 9 Muses
David Hutchens
Circle of the 9 Muses offers a step-by-step guide for creating powerful and transformative stories. It includes best practices of organizational storytelling, helping leaders connect employees, customers, and partners through storytelling. The book provides actionable guidance for mastering storytelling techniques in various organizational contexts.
The Leadership Story Deck
The Leadership Story Deck
David Hutchens
David Hutchens: Story Dash
David Hutchens helps leaders find and tell their stories. He works with leaders around the world to find, craft, and tell their most urgent stories for the purpose of creating shared meaning, preserving culture, disseminating learning, and speeding change in organizations.
He has taught the Storytelling Leader program at some of the most influential organizations — and he’s written many books, including the Circle of the 9 Muses and The Leadership Story Deck. He is the co-creator with longtime friend of the show Susan Gerke of the GO Team program. He's also the author of the new book, Story Dash: Find, Develop, and Activate Your Most Valuable Business Stories…In Just a Few Hours.
In this conversation, David and I discuss how to find stories that you can use in your organization. We reflect on the reality that we both hear many leaders say to us: “How do I find the right stories?” David then shares the key principles and steps that every leader can take to surface and curate the best stories.
Key Points
The “Us At Our Best” taxonomy is what it looks like when are are delivering with energy and excellence. A recent Southwest Airlines story is an example of this.
Find the area the area of your work where you need to influence the emotional system.
Trust stories about small moments. Don’t attempt to create an epic drama of huge importance. The best stories are individual incidents that send a bigger message.
Formal story mining can be done alone or as team building. Institutionalizing practices like story sharing can help this happen regularly and naturally.
When informally collecting stories, listen for time, place, and person as signals that a story is beginning.
Resources Mentioned
Download a free set of Story Deck cards or…
Reach out to David directly at david@davidhutchens.com for more free resources
Purchase the full set of Leadership Story Deck by David Hutchens
Related Episodes
How to Create an Unstoppable Culture, with Ginger Hardage (episode 350)
Three Stories to Tell During Uncertainty, with David Hutchens (episode 486)
The Way to Earn Attention, with Raja Rajamannar (episode 521)
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