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Marketing Made Simple
#129: 5 Minute Marketing Challenge—Give Customers a Clear Plan
Dec 6, 2023
18:57
Snipd AI
Learn how to provide a clear plan to your customers, the importance of clarity in marketing messaging, analyzing a podcast about Shark Tank, including a clear plan in the brand script, and ways to incorporate the customer plan into your marketing strategy.
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Quick takeaways
- Creating a clear and simple plan for customers boosts confidence and removes confusion, making it easier for them to do business with you.
- Emphasizing clear and scannable titles for each step in the plan helps customers quickly understand the process and feel at ease.
Deep dives
Clearing the Fog: Creating a Plan for Your Customers
When customers encounter confusion or uncertainty in your marketing, they are more likely to turn away. By creating a clear and simple plan for your customers to follow, you can remove the fog and make it easier for them to do business with you. Whether you're a personal trainer or a clothing brand, a three-step plan that outlines the process of working with you or making a purchase can provide clarity and boost customer confidence. For example, a personal trainer's plan could include a health assessment, personalized training, and ongoing support, while a clothing brand's plan might involve selecting the style, size, and color of the desired product. By incorporating this plan into your website, emails, and social media posts, you can guide your customers and make it easier for them to take action.
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