In this episode, we’re cutting through the noise to help you master off-market lead generation in real estate investing. Whether you’re just getting started or trying to scale, understanding marketing channels is critical. We dive deep into the differences between inbound and outbound marketing, the pros and cons of each, and how they fit into your ideal business model.
Key takeaways from this episode:
✅ Why there’s no one-size-fits-all marketing channel.
✅ How to choose between inbound (like PPC and mailers) and outbound (like cold calling and texting).
✅ The importance of aligning your marketing with the business—and lifestyle—you actually want.
✅ Why consistency and patience are essential for success in any channel.
✅ How to avoid the common trap of adding unnecessary complexity.
Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method
Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson
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