The Future of Media, Explained - from Press Gazette How to stop working for your CMS and make it work for you
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Dec 11, 2025 Join Jason Konen, a product management guru at WP Engine with a knack for AI integration, and Jason Agnew, the tech mastermind at Bigbite, as they dive into the evolution of content management. They explore how publishers are tackling declining traffic by enhancing audience engagement and leveraging AI to streamline workflows. From AI-driven citations and immersive storytelling to the importance of personalization and reducing CMS latency, these experts shed light on creating a more efficient and engaging newsroom. Expect insights that could reshape the future of publishing!
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WordPress Is A Configurable Publishing Platform
- WordPress is a flexible open-source CMS powering a large share of the web and newsrooms, offering plugins, themes and agency support.
- Agencies and hosts like Bigbite and WP Engine configure, extend and manage it so publishers can focus on content.
Top-Of-Funnel Has Shifted To AI
- AI layers on search have moved much of the top-of-funnel discovery away from direct links and referral traffic.
- Publishers should expect fewer visits but higher-intent readers arriving directly or via AI citations.
Serve Humans And Bots Separately
- Treat human and bot traffic differently so bots don't degrade human experiences or crash sites.
- Provide a programmatic feed for AI consumption while keeping immersive experiences for humans.
