The Millionaire Real Estate Agent | The MREA Podcast
80. Team Contests That Actually Convert With Brent Hanson
Apr 28, 2025
45:46
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Quick takeaways
- Brent Hanson's use of gamification through contests and challenges significantly boosts agent engagement and motivation in his real estate team.
- Understanding the 'Clarity Curve' and each agent's 'big why' is essential for maintaining motivation and achieving goals during challenging phases.
Deep dives
Embracing Gamification in Real Estate
The episode highlights the growing phenomenon of gamification in real estate, underscoring how it transforms business practices. A standout example is the City of Trees Real Estate team, which employs contests and challenges to motivate agents to take action and maintain interest. By implementing strategies such as competitive environments, the team generates higher engagement levels among its members, linking their success directly to the dynamics of gamification. This approach not only keeps the team's spirits high but also aligns with broader trends in behavioral psychology, emphasizing the importance of fun and competition in achieving business goals.
