
The Spokes People Episode 29 ("The Main Five")
Oct 27, 2025
Jamie Schmidt, owner of The Bikeway and cycling expert, shares insights on the booming e-bike market and the importance of educating consumers about quality and safety. Repeat guest Ken Theis discusses 'The Main Five' endurance ride, honoring the memory of local cyclists lost to suicide. He emphasizes the need for community and deeper conversations around mental health in cycling. Listeners learn about ride logistics, options for participation, and how to support mental health initiatives. It's a somber yet vital discussion on connection and awareness.
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Episode notes
Crash Shows Quality Difference
- Ken described his son's Giant e‑bike being useful everywhere while a cheap Amazon hub‑drive bike was totaled after a crash.
- The cheaper bike's front wheel tacoed and saddle and crank damage showed lower build resilience.
Entry Products Can Help Or Harm
- Entry‑level bikes (kids' or cheap e‑bikes) can introduce riders but often lack durability and serviceability.
- Good shops must educate buyers: cheap choices may be fine for casual riders but create environmental and service issues long term.
Origin Of 'The Main Five' Ride
- Ken introduced the 'Main Five' ride, originally completed by Brandon Farnham and others in 2021.
- The original ride began in darkness and covered multiple trail systems as a tribute route.


