The Spokes People Episode 29 ("The Main Five")
Oct 27, 2025
Jamie Schmidt, owner of The Bikeway and cycling expert, shares insights on the booming e-bike market and the importance of educating consumers about quality and safety. Repeat guest Ken Theis discusses 'The Main Five' endurance ride, honoring the memory of local cyclists lost to suicide. He emphasizes the need for community and deeper conversations around mental health in cycling. Listeners learn about ride logistics, options for participation, and how to support mental health initiatives. It's a somber yet vital discussion on connection and awareness.
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E‑Bikes Drive Industry Growth
- E‑bikes are the only growing segment in cycling, shifting industry focus and retail strategy.
- Hub‑drive e‑bikes drove mass adoption by hitting lower price points and attracting inactive riders back to cycling.
Mature Brands Improve Reliability
- Longstanding brands like Rad Power and Retrospect evolved electronics and motors over years, improving reliability.
- Mature manufacturers offer features (key fobs, screens) that cheaper imports lack, increasing trust and dealer support.
Ride Before You Choose A Motor
- Test‑ride both hub and mid‑drive e‑bikes to feel differences in engagement and lag before buying.
- Consider mid‑drive for instantaneous pedal assist and hub‑drive for lower cost and throttle use.