George Toumbev, Chief Commercial Officer, NatWest Boxed 

BaaS provider NatWest Boxed has gone live with its first customer, the AA, which will use Boxed’s embedded finance platform to offer financial products to millions of personal breakdown members and insurance customers as well as the broader market. The venture marks the first time 2 leading UK brands have agreed a strategic partnership to embed financial services into the customer journey. Robin Amlôt of IBS Intelligence discusses the new offering with NatWest Boxed’s CCO George Toumbev.