Omni Talk Retail Best Partnership - Which Collaboration Won 2025? | Fast Five Shorts
Dec 13, 2025
Chad Lusk, a retail and consumer sector advisor at A&M Consumer and Retail Group, joins Chris and Anne to debate the top retail partnerships of 2025. They explore Walmart's innovative Rebag tie-up, aiming to tap into luxury resale and attract higher-income shoppers. Chris is intrigued by the unexpected presence of Gucci on Walmart's site. Anne champions the strategic Walmart and Avery Dennison partnership for perishables tracking to enhance grocery margins, while Chris highlights IKEA's clever collaboration with Best Buy to showcase kitchen installations.
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Walmart Partners With Luxury Resale
- Chad Lusk recalls Walmart's surprising partnership with Rebag to list luxury resale like Chanel and Louis Vuitton on walmart.com.
- He highlights the move as a way for Walmart to reach higher-income customers digitally without harming its core value proposition.
Perishables Tracking Is A Margin Multiplier
- Chris Walton argues Walmart and Avery Dennison's perishables tracking is the "holy grail" because it lowers spoilage and directly boosts grocery margins.
- He expects other grocers to follow Walmart once the profit impact becomes clear.
IKEA Kitchens Inside Best Buy Stores
- Anne Mezzenga highlights the IKEA and Best Buy partnership where IKEA kitchens are showcased inside Best Buy stores to leverage Best Buy's real estate.
- She says the visible Ikea cabinets can convert Best Buy customers into new IKEA buyers for kitchen remodels.