Automotive News Daily Drive Sept. 10, 2025 | Polestar CEO Michael Lohscheller; SellMyRide’s Chip Perry and Dom Pope
Sep 10, 2025
Michael Lohscheller, CEO of Polestar, unveils the sleek and high-performing Polestar 5, highlighting its advanced 800V technology and eco-friendly benefits. Dom Pope, President of SellMyRide, discusses the platform's innovative strategy for dealers, focusing on direct acquisitions from consumers. Chip Perry, the new chairman, shares his vision for supporting dealer success and explains how SellMyRide tracks leads, ensuring efficiency in the sales process. Together, they navigate the evolving landscape of automotive retail and electric vehicles.
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Polestar 5 Is The Flagship Performance EV
- The Polestar 5 is positioned as the brand's flagship combining design, performance and sustainability.
- It uses an in-house Polestar Performance Architecture with 800V tech, 884 hp and 0-100 km/h in 3.2 seconds.
Driving Fun And Emissions-Free Future
- Michael Lohscheller emphasizes driving enjoyment, fast charging and strong range as core electric benefits.
- He frames EV adoption as combining performance with zero-emission mobility amid climate concerns.
Focus On Dealers Ready To Scale
- Target the product to dealers who already commit resources to acquisition and want scale.
- Focus on dealerships seeking at least 50 cars per month to maximize success with Sell My Ride.