Leveraging Data Privacy Laws to Increase Profitability: Ian Madigan with Dataships

This episode of the Free to Grow CFO podcast features host Jon Blair engaging in an insightful conversation with Ian Madigan, Head of Partnerships at Dataships. The discussion highlights the crucial aspect of improving profitability for DTC brands by leveraging data privacy laws to optimize post-purchase email opt-in rates. Ian shares his journey from being a professional rugby player to joining Dataships and sheds light on how the company helps brands navigate the complexities of data privacy laws to increase their marketable audience through compliant email and SMS marketing practices. The conversation also delves into the importance of compliance and how Dataships helps brands navigate the complex landscape of data privacy, thus aiding in scaling with a profit-first mindset.

Ian Madigan, Head of Partnerships at Dataships. Ian was previously a professional rugby player, playing 31 times for Ireland. He was an early investor in Dataships and moved into a full-time role in 2023. Having owned and run an eCommerce store, his passion now lies in ensuring that data privacy laws do not hold businesses back, the Dataships mantra of 'Growth Through Compliance' fits in well with his goals.

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00:00 Introduction and Welcome

00:32 Understanding the Role of Dataships

01:49 The Importance of Maximizing Post-Purchase Email Opt-In Rates

02:15 Ian Madigan's Journey and Background

03:28 The Evolution and Impact of Data Privacy Laws

05:27 The Power of Leveraging Data Privacy Laws for Marketing

06:07 The Knowledge Gap in Brands and the Power of Data Privacy Laws

07:33 The Misconception about Data Collection on Shopify

08:37 The Impact of Data Privacy Laws on Marketing Consent Rate

09:07 The Role of DataShips in Maximizing Marketing Consent Rate

13:44 The Value of DataShips for Different Brands

32:09 The Double Impact of DataShips on Profitability

40:06 Final Thoughts