Business Wars Disney-Pixar vs Dreamworks | The Outcasts | 1
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Feb 15, 2023 In 1985, Steve Jobs, fresh from being fired at Apple, sets his sights on revolutionizing animation by buying Lucasfilm's computer division to create Pixar. Tensions arise as Pixar's leaders, Ed Catmull and John Lasseter, push for animated films while Jobs envisions personal computers. As they navigate corporate challenges, the rise of DreamWorks emerges, aiming to shake Disney's long-held reign in animation. This rivalry sets the stage for a new era in storytelling and technology, highlighting the transformative power of creativity and innovation.
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Disney's Initial *Toy Story* Skepticism
- In 1993, Disney was skeptical of Pixar's first computer-animated film, Toy Story.
- Disney's Peter Schneider deemed the initial story reels "awful."
Lasseter's *Brave Little Toaster* Vision
- John Lasseter visited Lucasfilm's computer division in 1983 and was amazed by their computer-generated imagery.
- He proposed making The Brave Little Toaster using their tech.
Lasseter's Firing from Disney
- Lasseter pitched The Brave Little Toaster to Disney CEO Ron Miller, emphasizing computers' potential to revolutionize animation.
- Miller fired Lasseter because of the project's high cost and Lasseter ignoring the chain of command.
