
Service Design Show
What's this new SD conference all about!? / Advancing Service Design Conference 2024 (Part 1) with Lou Rosenfeld
Oct 31, 2024
Lou Rosenfeld, founder of Rosenfeld Media and a pivotal figure in service design, shares insights about the newly launched Advancing Service Design Conference. He explains why this conference is different, emphasizing its focus on community and meaningful content. Lou discusses the importance of diverse perspectives among speakers and the innovative, participatory format intended to enhance attendee engagement. He also highlights the evolution of service design and the need for collaboration in the field, setting the stage for an exciting event.
34:57
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Quick takeaways
- The Advancing Service Design conference was created to address a growing interest in service design after an 11-year gap.
- This event emphasizes a collaborative experience with a rigorous speaker selection process to ensure quality and ongoing community engagement.
Deep dives
The Need for a Service Design Conference
A new conference on service design has been initiated to fill a gap in the existing landscape. The founder of Rosenfeld Media felt it was the right time for such an event after an 11-year wait since publishing the first book on service design. Previous conferences organized by Rosenfeld Media focused on different themes but did not specifically highlight service design until now. This recognition comes from observing an increasing interest in systemic design and the desire to explore the importance of service design in a broader context.
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