604. The Tonality Triangle: How to Close More Sales Without Being Pushy

As you gain more and more experience with sales, you'll come to realize there is a lot of nuance sales veterans understand that amateurs simply do not yet. One of those nuances is sales tonality and I had to learn this the hard way when taking sales calls for T4E back in the day. I would have a mostly authoritarian style tone that moms did not appreciate and my close rates sucked. Then I learned what I'm about to teach you today and our close rate skyrocketed. I'll explain the 3 types of tonality to use in sales calls and give you an example using all 3 in a mock script.

Time Stamps:

(0:35) No Better Time To Be In The MAHA Era

(1:07) Using Tonality To Close More Sales

(1:47) Sarah Potential Client Example

(3:12) The Passive Tonality

(4:27) The Professional Tonality

(5:12) The Authoritarian Tonality

(6:29) Entire Tonality Example

(8:05) Our Pitch Episode

(8:15) Tonality Based on Objection

(9:11) Price Objection

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