Lessons - A Former CIA Agent's Insights on Business, Branding, and Decision | Mike Baker, Ex-CIA Agent

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In this episode of "Success Story: Lessons," we sit down with Mike Baker, an American-British former CIA officer and current Chairman & CEO of Portman Square Group. We explore Mike's journey from an extensive 17-year career in counterterrorism, counternarcotics, and counterinsurgency operations to becoming a prominent figure in the media and private intelligence industry.

Building a Personal Brand: Mike discusses how his background in national security and counterterrorism, combined with strategic media appearances, helped him establish a strong personal brand. He explains the role of media in providing visibility and marketing opportunities for his startup.

Making Strategic Decisions: Learn how Mike's experience in the CIA influenced his approach to decision-making in business, emphasizing the importance of acting quickly with imperfect information.

Understanding Risk in Business: Mike provides insights into navigating risks in entrepreneurship, drawing parallels to risk assessment in intelligence operations.

The Principle of 'Get Off the X': Explore how the concept of 'Get Off the X', a strategy used in ambush scenarios, applies to business and startup environments, focusing on the need for swift action in crisis situations.

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