The Edward Show AI SEO Is a Scam? 10 Reasons GEO Isn’t a Thing
Oct 16, 2025
Is AI SEO just a passing trend? Discover ten compelling reasons why Generative Engine Optimization might not deliver as promised. The discussion dives into effective SEO strategies that enhance visibility for both search engines and AI. Uncover insights on how user statistics for tools like ChatGPT influence search traffic. Plus, learn how to skillfully use comparison pages and customer reviews to boost your site's performance. It’s a thought-provoking exploration of what really works in the evolving digital landscape.
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GEO Is Mostly Hype, Not A New Discipline
- Generative Engine Optimization (GEO) is mostly hype and overlaps heavily with traditional SEO practices.
- AI overviews affect under 12% of Google searches and mainly hit low-value informational queries.
AI Overviews Hit Informational Long Tail Queries
- AI overviews mainly trigger on informational, long-tail queries and can cut CTR by about a third.
- Data from Ahrefs shows overviews reduce click-through rates significantly on affected queries.
Focus On Long-Term SEO Fundamentals
- Optimizing specifically for LLM placements is fragile and hard to track.
- Long-term SEO fundamentals will continue to work and will be favored by both search engines and LLMs.