PodcastAI: Edward Brawer is here to be your podcast’s arms dealer! | E1939

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Apr 26, 2024

Edward Brawer, the Founder of PodcastAI, shares his journey in revolutionizing podcast production with automation technology. He discusses how his platform streamlines workflows, enhances accessibility with transcription, and utilizes AI for engagement. Brawer dives into finding product-market fit and the importance of innovative pricing strategies. He also highlights unique sales techniques that have driven success and collaborations that optimize production. Additionally, he humorously explores the potential for AI in podcasting, teasing a future where AI hosts might take the stage.

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ANECDOTE

Falling in Love with Responsiveness

Jason Calacanis fell in love with Edward Brower due to his responsiveness to client needs.
Calacanis is both an investor and client of Brower's company, PodcastAI.

ADVICE

Attracting Customers

Founders entering crowded markets must differentiate their product.
Attract customers with initial value propositions like honey to bees.

ANECDOTE

Initial Undercharging and Price Increase

PodcastAI initially undercharged, around $30/month, due to founder hesitation.
Jason Calacanis advised raising prices significantly, recognizing the value offered.

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Timestamps:

(0:00) Edward Brawer joins Jason to dive into PodcastAI

(3:25) Introduction and origin story of Edward Brawer's entry into the podcasting AI technology

(5:42) Discussion on the features and benefits of PodcastAI, including its ability to automate podcast production processes

(9:40) Finding product-market-fit for PodcastAI

(11:38) Coda - Get started for free at https://www.coda.io/twist

(13:06) The success of their original cold calls to find those first first customers

(15:04) Main features and outline of PodcastAI version 1.0.

(20:19) Northwest Registered Agent - For just $39 plus state fees, Northwest will handle your complete business identity. Visit https://www.northwestregisteredagent.com/twist today.

(21:51) Hot feature they just launched: viral moments of your pod

(29:20) NetSuite - has extended its one-of-a-kind flexible financing program for a few more weeks! Head to http://www.NetSuite.com/twist

(31:33) A feature they made specifically from feedback from the All-in pod

(34:33) The hilarious origin story of Edward and Jason revolved around an AI version of Jason that, in turn, created an AI version of David Sacks

Check out Podcast AI: https://podcastai.com

Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

Follow Edward:

X: https://twitter.com/edwardbrawer ⁠

LinkedIn: https://www.linkedin.com/in/edwardbrawer/

Follow Jason:

X: https://twitter.com/Jason

LinkedIn: https://www.linkedin.com/in/jasoncalacanis

Thank you to our partners:

(11:38) Coda - Get started for free at https://www.coda.io/twist

(20:19) Northwest Registered Agent - For just $39 plus state fees, Northwest will handle your complete business identity. Visit northwestregisteredagent.com/twist today

(29:20) NetSuite - has extended its one-of-a-kind flexible financing program for a few more weeks! Head to http://www.NetSuite.com/twist*

Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland

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