Economics for Rebels Communicating Ecological Economics: There's a hidden ecological economist in all of us - Alexandra Köves
Sep 5, 2022
Alexandra Köves reveals how effectively communicating ecological economics can influence public opinion and policy. She highlights that people's visions for the future often align with sustainable societies. Positive narratives, such as living within ecological limits and fostering cooperation, can resonate deeply. Political dynamics in Hungary present unique challenges for ecological policies, but there's potential to cultivate public demand for change. Ultimately, Köves argues that we may all hold a hidden ecological economist within us, ready to envision a just future.
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Systems Thinking Is The Core
- Ecological economics offers a coherent, systems-based narrative that answers development and environmental contradictions.
- Systems thinking accepts complexity and multiple complementary solutions rather than one linear fix.
People Want New Positive Futures
- People crave new, positive narratives because dystopian futures dominate culture and old capitalist narratives no longer inspire.
- Ecological economics can supply hopeful stories about living well within ecological boundaries that resonate psychologically.
Frame Policies As Practical Transition Tools
- Use policy ideas like work-time reduction and unconditional basic income as tools for ecological transition, not abstract ideals.
- Frame them concretely so people see how these policies improve wellbeing and enable sustainable choices.