On Business Brain, we chat with Alex Forbes, founder of Lane 17 Cabinet Company. Alex traces his entrepreneurial evolution from woodworking to specialized cabinetry amid pandemic challenges. He discusses delegation, lean principles, and continuous improvement, crediting the X community for support. The conversation emphasizes authenticity in social media, learning from experiences, and collaboration opportunities for entrepreneurs online.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #559 for Wednesday, June 19th, 2024
  • June 19th: Juneteenth, National Wristwatch Day, and also National Martini Day
• 00:01:30 Guest: Alex Forbes from Lane 17 Cabinets
• 00:02:00 Growing up in an entrepreneurial household
• 00:03:32 A Quick post-College detour to the real world then…Lane 17!
  • Named after Fire Lane 17 on the lakeside
• 00:05:33 From Cutting Boards to Restaurant Furniture
  • Going into debt…great motivator!
• 00:07:39 Covid opens up the door for a pivot to custom cabinetry
• 00:08:41 The A-Ha Moment
• 00:11:48 Managing The Terrible Memories
• 00:14:47 Expanding your internal footprint
• 00:19:14 “The Business Had to Grow Through Debt”
• BB 559 Outtro
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