How I Built This with Guy Raz When our phones are just phones with Kai Tang and Joe Hollier of Light
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Aug 10, 2023 Kai Tang and Joe Hollier, co-founders of Light, share their vision for a minimalist smartphone that prioritizes genuine human connection over digital distractions. They discuss the challenges of creating a device free from apps and tracking, emphasizing the societal benefits of reduced screen time. The duo reflects on their successful Kickstarter campaign and the evolving consumer demand for mindful technology. They also highlight how alternatives like the Light Phone can enhance creativity and help combat the pressures of a tech-dominated world.
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App Stickiness
- Designers aimed to create "sticky" products, maximizing user engagement.
- This focus stemmed from the success of Facebook's user-acquisition model.
Smartphone Anxiety
- Kai Tang felt anxious when receiving late-night calls on his smartphone.
- This anxiety stemmed from associating such calls with bad news.
Flip Phone Experiment
- Kai and Joe tested their hypothesis by giving flip phones to people.
- Users experienced initial anxiety, but then found peace of mind.