The Andrew Faris Podcast
Your Winning Ads Cost $0 And You Already Made Them
Jan 11, 2024
Boost your brand value by running organic content as ads without any additional cost. Repurpose organic Instagram posts as ads in your ad account and optimize ad spend while efficiently scaling ads. Maximize revenue and keep costs low in e-commerce by hiring Filipino employees. Use past posts in ad accounts to test performance and invest in long-form content. Generate revenue without ad spend by using organic social content as ads.
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Quick takeaways
- Repurposing organic content as ads can be a low-risk, high-reward strategy to achieve massive upside without incurring extra production or testing costs.
- Using existing organic content as ads allows brands to generate additional value, control costs, and build brand equity through effective content marketing.
Deep dives
Using Existing Organic Content as Ads
The podcast episode discusses a strategy to use existing organic content as ads in the ad account with zero extra cost. By taking old Instagram posts and launching them as ads, brands can potentially achieve massive upside without incurring additional production or testing costs. While there are differences between organic and paid content, the speaker suggests that leveraging existing posts can be a low-risk and high-reward strategy. By running cost-controlled ads and suppressing underperforming content, brands can explore the potential of converting organic content into successful ads.
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